Aether for Trades Privacy Policy

Last updated: October 25, 2026

Aether for Trades ("Aether", "we", "us") is an AI receptionist that answers calls on behalf of tradespeople and passes the job details on to them. This page explains what we collect, why, and the choices you have. It is operated by AgentWave.

1. Who is responsible for what

• Our customers (the tradespeople who sign up): we are the controller of your account data.
• People who call our customers: the tradesperson you called is the controller of your details, and we process them on their behalf, only to deliver your enquiry to them.

2. What we collect

• Account data: your name, email address and profile picture from Google sign-in, and the business details you enter (business name, trade, contact email and mobile, opening hours, areas covered, notes).
• Call data: for each call the receptionist answers, the caller's phone number, the details they give (such as name, address, postcode and the job), a transcript, a recording, and an automatically generated summary.

3. How we use it

• To answer calls and pass enquiries to the tradesperson by email and in their dashboard.
• To run and secure the service, and to provide support.

Callers are told they are speaking to an automated assistant. We do not sell personal data or use call data for advertising.

4. Service providers

We use these providers to run the service, under contract:

• Retell AI: call handling, speech recognition, voice and AI processing.
• Telephony carriers: connecting calls.
• Resend: sending call summary emails.
• Vercel and our database host: hosting and storage.
• Google: sign-in.

Some providers process data outside the UK. Where they do, transfers rely on safeguards recognised under UK GDPR, such as the UK International Data Transfer Addendum.

5. How long we keep data

Call recordings and transcripts held by our call provider are kept for 30 days. Call details in your dashboard are kept until you delete your account or ask us to remove them. Account data is kept while your account is open.

6. Your rights

Under UK GDPR you can ask to access, correct or delete your personal data, or object to its use. If you called a tradesperson, contact them first; we will help them respond. You can also complain to the Information Commissioner's Office (ico.org.uk).

7. Security

Data is encrypted in transit (HTTPS/TLS) and at rest by our hosting providers. Each tradesperson can see only their own calls.

8. Changes to this policy

If we make material changes, we'll update the "Last updated" date above.

9. Contact

Questions or data requests: founder@agentwave.in